ROLE: PROJECT MANAGER
Overview:
I led a dynamic team in the development of a high-traffic website for Citilink, the third-largest Low-Cost Carrier (LCC) in Indonesia. This project was particularly challenging due to the scale and the high expectations for both performance and user experience.
Responsibilities:
- Project Coordination: Oversaw all project phases from initial concept through to launch, ensuring seamless collaboration between client, designers and developers.
- Stakeholder Engagement: Acted as the primary liaison between internal teams and external stakeholders, including Citilink’s senior management, to ensure project alignment with business goals.
- Resource Management: Managed budgeting, scheduling, and resource allocation to maximize efficiency and meet all project deadlines without compromising quality.
Achievements:
- User Engagement: The website attracts 2.5 million unique users monthly, significantly enhancing brand exposure and customer engagement.
- Enhanced Features: Implemented advanced features such as ticket booking, and customer service integrations to boost user satisfaction and functionality.
- Increased Conversions: Played a key role in optimizing the website layout and content, which resulted in a marked improvement in conversion rates.
Skills Developed:
- WordPress Expertise: Deepened skills in WordPress to customize functionalities and enhance site performance.
- Project Management: Honed expertise in managing large-scale digital projects, focusing on continuous improvement processes.
- Content Development: Strategized and supervised the creation of compelling content that aligns with the brand’s voice and SEO practices, driving increased traffic and user engagement.
Impact:
This project not only solidified Citilink’s online presence but also set a new standard for digital innovation within the Indonesian airline industry. My role as a project manager allowed me to significantly develop my skills in leadership, technical project management, and creative problem-solving.